I saw the Producer's Letter where she said this but I didn't connect the "free" part.
https://forums.daybreakgames.com/eq/...ussion.258338/
Let’s Celebrate Pride!
This year, you can get our Pride-themed bunny familiars from the in-game store for free starting June 21 until July 31, 2019. As a studio, we support every gamer who contributes to our community. Show the love!